TDC 69
Award

An experimental typographic index of the process of working with two languages and bridging two wildly different worlds.

Inshallah        (Alef)

Inshallah replaces a yes or no answer, and is neither a yes or a no. It moves responsibility from the will of the self to that of God, as the ultimate decisive power in our futures.

Typo        (Ta’)

In 2022, I did a talk about TypoCircle about the work I do, connecting languages and cultures. The above animation was the invite for the talk, breaking the forms of the English word to make the Arabic.

Quiet        (Ra’)

Perhaps a rarity in some parts of the world, quiet — and its opposite, noise — come with  different degrees of tolerance for different people, depending on familiarity with one or the other.

Opening        (Fa’)

Several diacritic marks are used to indicate short vowels in Arabic; Fatha is one of them, translated as opening, as it accentuates the ‘a’ sound in a word — its presence can alter the meaning of a word.

Our studio is multilingual, we speak fluent English, Arabic, French, Chinese, and Italian. Since we use a variety of scripts everyday as designers, we wanted to explore how these scripts compare, and create a place for the conversations