PLAY

29 WORDS FOR
29 LETTERS

TDC 69
Award

An experimental typographic index of the process of working with two languages and bridging two wildly different worlds.

Inshallah (Alef)

Inshallah replaces a yes or no answer, and is neither a yes or a no. It moves responsibility from the will of the self to that of God, as the ultimate decisive power in our futures.

Typo (Ta’)

In 2022, I did a talk about TypoCircle about the work I do, connecting languages and cultures. The above animation was the invite for the talk, breaking the forms of the English word to make the Arabic.

Quiet (Ra’)

Perhaps a rarity in some parts of the world, quiet — and its opposite, noise — come with different degrees of tolerance for different people, depending on familiarity with one or the other.

Opening (Fa’)

Several diacritic marks are used to indicate short vowels in Arabic; Fatha is one of them, translated as opening, as it accentuates the ‘a’ sound in a word — its presence can alter the meaning of a word.

TYPE MAP

2022 - PRESENT

Our studio is multilingual, we speak fluent English, Arabic, French, Chinese, and Italian. Since we use a variety of scripts everyday as designers, we wanted to explore how these scripts compare, and create a place for the conversations

SEE 29 LETTERS

PROJECTS