Brand design and strategy
London / 2020
Totem is an app that leverages gamer’s time for the greater good. Beyond play and winning, it connects the inside with the outside, the imaginary world with the real world, the self with the collective. It encourages players to get ahead in their digital games by performing good deeds in the real world, helping a friend, volunteering, going for a walk, or learning something new.
I designed the brand when the idea was is its infancy; positioning it as the place for the digitally connected tribe; The brand turned the letter T into a face, with two sides, making the central point a connection point.