Brand Localisation
London / 2015-16
With Apple Marcom

The arrival of Apple to the Arab world was a long time coming, and in 2015, the tech giant took the leap to open its first two stores in an Arabic speaking country — the UAE was the lucky winner out of all 24 Arabic speaking countries.

I worked with Apple for two years as an art director and consultant the variety of mediums that needed attention: From the design of the two barricades for the Dubai and Abu Dhabi stores; to the build of the first Apple bespoke Arabic typeface ; to the audit of their iOS system; to the strategy and  implementation of the right to left website.


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