CANVA
Hyper-local content strategy for Canva to connect with 24 countries across the Arabic-speaking world.
![](https://freight.cargo.site/t/original/i/aac913bad0a74eba35ec836a1be38a85589b62c256114947f17abb59a2381adb/Samar-Maakaroun-and-right-to-left-for-canva-4.jpg)
![](https://freight.cargo.site/t/original/i/c93d5dadfc2b91148684941f8915cb5a99284017a867dab7e4ea6c3f66256d02/Samar-Maakaroun-and-right-to-left-for-canva-9.jpg)
![](https://freight.cargo.site/t/original/i/028d6f28fb5e455a07a71076db965f8d3a002c140e346e1f4dd2971ad9ab94d6/Samar-Maakaroun-and-right-to-left-for-canva-12.jpg)
![](https://freight.cargo.site/t/original/i/cf61a3469d62b7c432925971c72772cc7da4e9d1d6e4af2e57dd610fe76c9fb9/Samar-Maakaroun-and-right-to-left-for-canva-19.jpg)
![](https://freight.cargo.site/t/original/i/3e1a9a0157e932068663116bb6b48913e5951395f62e2486a5473d4484278f58/Samar-Maakaroun-and-right-to-left-for-canva-16.jpg)
Right to Left were approached by Canva to develop a hyper-local content strategy as they entered the Arabic-speaking market.
Building on Right to Left’s extensive experience developing strategy and content for a variety of campaigns targeting hyperlocal events in KSA, UAE, Egypt and the wider MENA region, we worked alongside Canva’s in-house teams to deliver an ambitious content strategy across English and Arabic.
![](https://freight.cargo.site/t/original/i/24f528b6ad1216a71a6e42a9bd6e154ee5e2b9a229230f1ab200f673b1359b7a/Arabic-language-day.gif)
![](https://freight.cargo.site/t/original/i/4d66ed3a8c1f2d7d0356be93078e63433d579af73f531857886cad1ced6c8834/Ramadan.gif)
![](https://freight.cargo.site/t/original/i/7f718ed6069ecb70c3381ca987a933d9e5c277f47ce7bcbd62e1a4b910a232b0/Samar-Maakaroun-and-right-to-left-for-canva-17.jpg)
![](https://freight.cargo.site/t/original/i/4066fc49a01a3f22024d9367ceb786271ebefa95cb269a66aa36e7ff06b5b023/RTLMother-sday.gif)
![](https://freight.cargo.site/t/original/i/24f528b6ad1216a71a6e42a9bd6e154ee5e2b9a229230f1ab200f673b1359b7a/Arabic-language-day.gif)
![](https://freight.cargo.site/t/original/i/7aff38c6a2461ed0b1de2828a6d42943c5bf3a1ba1dc5c4d426f8c4ab63f7065/Samar-Maakaroun-and-right-to-left-for-canva-8.jpg)
Encompassing a year of work, we provided advice on library content, considering typography, graphic elements and product usability, while also leading a strategic approach for the creation of visually dynamic social content for a wide range of events across 24 Arabic-speaking countries, including Arabic Language Day, Women’s Day, Ramadan, Adha, Valentine’s Day, New Year and Christmas
![](https://freight.cargo.site/t/original/i/3a433a161aa0e4a65a2d516c781df98a0d92a13b1d7f8c9c40de4eee5ddd1fc4/Samar-Maakaroun-and-right-to-left-for-canva-3.jpg)
Hyper local content created by Right to Left for Canva
Strategy and creative direction:
Samar Maakaroun
Creative leads:
Samar Maakaroun & Malak Musa
Design team:
Chung Hin Ching, Yi-Zhi Huang, Claudia Chiavazza, Lucja Wroblewska, Katerina Kerouli
Design team support:
Ayla Kekhia, Saleh Kelarge, Mohammed Al Jaf, Carolina Ternera Boneth, Jan George
Copy team:
Tyma Hezam, Marwa Bani Huthail, Nour Jarrar, Sherif Khairy, Marwa Bani Huthail, Reine Nakad, Firas Kourki, Nour Jarrar, Amina Saeed
Strategy and creative direction:
Samar Maakaroun
Creative leads:
Samar Maakaroun & Malak Musa
Design team:
Chung Hin Ching, Yi-Zhi Huang, Claudia Chiavazza, Lucja Wroblewska, Katerina Kerouli
Design team support:
Ayla Kekhia, Saleh Kelarge, Mohammed Al Jaf, Carolina Ternera Boneth, Jan George
Copy team:
Tyma Hezam, Marwa Bani Huthail, Nour Jarrar, Sherif Khairy, Marwa Bani Huthail, Reine Nakad, Firas Kourki, Nour Jarrar, Amina Saeed