Brand identity and brand architecture
London / 2014
With M&C Saatchi
In 2013, I was part of the team that was behind the design of the tourism brand for the Emirate of Dubai.
After 9 months of iterations and proposals, we arrived at a visual solution that integrates the two languages, and makes for a very compact form.
The Dubai marque was inspired by the cultural fusion that is Dubai, harmoniously combining the Arabic and Latin alphabets, reflecting a city where the world comes together. It was intended to be adopted under a unified brand architecture by all government departments, delivering public services under a coherent and consistent voice.
The Marque has been adopted by HH in 2014 and has since been a highly recognised symbol of Dubai.