Brand identity and brand localisation
London / 2018
With M&C Saatchi — World Services
I worked as a creative director with M&C Saatchi World Services to help Sesame Street name and brand their new programme, Ahlan Simsim. The purpose of Ahlan Simsim is to deliver early learning and care to children and caregivers affected by the Syrian conflict. I created the Arabic logotype to match their latin condensed upper case, designed and defined their brand library, as well as advised on best practices in a highly charged political context.