I am a designer with 20 years experience in branding, digital storytelling, scenography and design for the public realm. I grew up in Beirut and have been based in London for the last 14 years. In my design practice, I aim to balance strategy with aesthetics, local relevance with international connectivity, graphic heritage with technological needs, voice with brand purpose. I like to bring the best of my two worlds to design, in English and Arabic, while maintaining parity in quality.
I often collaborate with a remote network of creatives spread around the world.
Always keen to work with companies that look out for the greater good.

︎︎︎   samarmaakaroun@icloud.com