I am a designer with 20 years experience in branding, digital storytelling, scenography and design for the public realm. I grew up in Beirut and have been based in London for the last 15 years.
︎︎︎ Always keen to work with companies
that look out for the greater good!
In my design practice, I aim to tell stories that balance strategy with aesthetics, local relevance with international connectivity, graphic heritage with technological needs, voice with brand purpose.
I like to bring the best of my two worlds to design, in English and Arabic, while maintaining parity in quality.
I often collaborate with a remote network of creatives spread around the world.I work as a consultant and lead designer with companies like M&C Saatchi, Pentagram and Apple; I am also founder and creative director of Right to Left, a studio that builds bespoke teams for each project pooling from an international network of thinkers, designers and strategists.
I like to bring the best of my two worlds to design, in English and Arabic, while maintaining parity in quality.
I often collaborate with a remote network of creatives spread around the world.I work as a consultant and lead designer with companies like M&C Saatchi, Pentagram and Apple; I am also founder and creative director of Right to Left, a studio that builds bespoke teams for each project pooling from an international network of thinkers, designers and strategists.
Where we Stand
Abu Dhabi Media Brand portfolio
Brand Dubai
Totem