I am a designer with 20 years experience in branding, digital storytelling, scenography and design for the public realm. I grew up in Beirut and have been based in London for the last 15 years.

︎︎︎   Always keen to work with companies
that look out for the greater good!

In my design practice, I aim to tell stories that balance strategy with aesthetics, local relevance with international connectivity, graphic heritage with technological needs, voice with brand purpose. 
I like to bring the best of my two worlds to design, in English and Arabic, while maintaining parity in quality. 

I often collaborate with a remote network of creatives spread around the world.I work as a consultant and lead designer with  companies like M&C Saatchi, Pentagram and Apple; I am also founder and creative director of Right to Left, a studio that builds bespoke teams for each project pooling from an international network of thinkers, designers and strategists.

︎  ︎  ︎  ︎︎︎

Where we Stand

Abu Dhabi Media Brand portfolio

Brand Dubai


Copyright © 2021 Right to Left Ltd